A one-day branding project for a startup selling plant cuttings from the owner’s personal collection. Designed for farmers markets and local events, the brand needed to feel approachable, friendly, and distinctive enough to stand out.
Concept Inspiration
Logo Development
Visual Identity
Understanding the scope
While my client was passionate about plants, they didn’t have a strong preference for color, giving me plenty of freedom to explore palettes that matched their desired aesthetic. They wanted something floral but fresh, with nods to classic American tattoo art. After chatting with them, I saw this as a bold, unexpected way to capture their personality. They also mentioned an interest in tarot-inspired themes, and I was excited by the challenge of blending all these ideas into one cohesive look.
Flexible Logo System
Designed to adapt across various farmers markets and event settings, each with unique display requirements. Includes a full-color mark, a classic black-and-white version, and two simplified variants for small-scale applications, ensuring clarity and consistency in any environment.
Bold Linework - Nods to classic American tattooing.
Desaturated Palette - References both traditional inks and natural tones found in nature.
Floral Embellishments - Organic typography helps maintain an earthy warmth and complement the established systems in place.
Complete Brand Board
Growing Together
Together, we built a system the client could be proud of — a brand designed to grow and adapt alongside their business. It fits comfortably within their printing and production budget while maintaining a sense of quality and longevity, never feeling cheap or temporary.
